Interest in jereed, one of Türkiye’s most iconic traditional equestrian sports, is giving a noticeable boost to winter tourism in the eastern province of Kars. Deeply rooted in the nomadic cultures of Central Asia and carried through centuries into Anatolia, jereed continues to captivate both locals and visitors with its powerful blend of history, athleticism, and cultural identity.
Men on horseback take part in this centuries-old sport, riding at high speed while demonstrating exceptional skill, coordination, and teamwork. Still practiced today in certain regions of Türkiye, jereed stands out as a living cultural tradition rather than a reenactment, preserving its original spirit while adapting to modern audiences. The sport reflects values such as discipline, bravery, respect, and collective harmony—core elements of Anatolian heritage.
Set against the snow-covered landscapes of Kars, jereed events offer a visually striking experience where tradition meets dramatic winter scenery. Riders gallop across the field in organized teams, performing precise maneuvers that highlight both their horsemanship and their deep respect for the rules and rituals of the game. The contrast between the powerful horses, colorful attire, and white winter backdrop creates a compelling spectacle for spectators and photographers alike.
As interest in cultural and experiential tourism continues to grow, jereed has emerged as a distinctive attraction within Kars’ tourism scene. The events not only draw attention to the region’s rich cultural heritage but also contribute to local tourism by attracting visitors seeking authentic, history-rich experiences. In this way, jereed remains a vibrant symbol of Anatolian identity while playing an increasingly important role in promoting regional tourism.
